I don’t see many interesting tube ads and I think that’s probably because of a lack of imagination and voice behind the brands advertising there. Egypt’s Tourist Board for instance? There must be better ways to build consumer confidence in your resorts following recent political turmoil than kids splashing about like you could just take the name off and assume it’s Greece, Cyprus or Turkey really. Films? Promotional offers? Co-branded stuff?
The only three brands I can remember are Emirates (for jobs), Jack Daniels and The Economist (largely because they took advantage of stuff like Social Media Week to highlight some of the issues they talk about). Not all Jack Daniels ones were amazing but this one is just what it is. Good old-fashioned art direction and not pretending to be anything else. Maybe it lacks imagination but it would be hard for it to try to pretend to be anything else more gimmicky given Lynchburg’s status, so there you go. It’s just nice for what it is. You can almost hear someone say it in some deep south accent. For all we know, they might be using it as mouth wash too. And that would be okay.